Korean Philanthropy: Hyundai's Corporate Social Responsibility in North America
Event offered by:The Korea Society
Event Details
- Date:
- Thursday, June 13, 2013
5:30 PM - 6:45 PM - Location:
-
The Korea Society
950 Third Avenue, 8th Floor
New York, NY
- Event type
- Lecture / Panel
Event Description
Hyundai is committed to corporate social responsibility and philanthropy in North America. Through its Hyundai Hope On Wheels program, Hyundai will donate over $14 million for pediatric cancer research to institutions across the U.S. in 2013. This will bring the organization’s total support to pediatric cancer research to over $72 million since its inception in 1998. Zafar Brooks, Director of Corporate Social Responsibility and Diversity Inclusion for Hyundai, addresses the company’s philanthropic mission and its social responsibility practices in the U.S.
Thursday, June 13
5:00PM Registration
5:30PM Discussion
With
Zafar Brooks, Director of Corporate Social Responsibility and Diversity Inclusion, Hyundai
Moderated by Nikita Desai, Director of Policy & Corporate Programs, The Korea Society
About the Speaker
Zafar Brooks joined Hyundai Motor America in January 2005 as Western Region General Manager. In that role, he was responsible for sales, marketing, distribution, and franchising for the company’s Western states. In December 2006, he was named Director of General Affairs, in charge of Government Relations and Diversity Inclusion. In 2007, Brooks’ Hyundai duties were expanded to include Corporate Social Responsibility. In that role, he oversees all of Hyundai North America corporate giving and leads the company’s largest philanthropic effort - a program called Hope on Wheels, a non-profit Foundation. He manages daily operations for the HOW Foundation, develops strategic direction, and manages grant requests. In 2008, Brooks created a Hyundai’s Scholars grant program, which provides funding for research in pediatric cancer. In 2010, Brooks expanded the program to include the largest philanthropic effort to date for Hyundai, with an initiative to raise funds and create awareness for pediatric cancer during the month of September - National Childhood Cancer Awareness Month. The successful campaign – Hyundai Hope Grant – continues today and has raised over $51 million under Brooks’ watch.
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