With 2010 and the World Cup, and thus South Africa's global close-up, fast approaching, the country's tourist industry will become increasingly prominent. Moeketsi Mosola, chief executive of South African Tourism, is worried that crime is South Africa's Achilles’ heel and that all of the work going into preparations for 2010 will be for naught if crime is not brought under control. Stories such as those coming out of Alexandra, in which foreigners have been brutally attacked, will serve only to underscore Mosola's concerns. The fact that the foreign victims are anything but tourists probably will be lost to those living abroad who are considering a trip to South Africa but worry about crime. But more important, the events in Alex reveal the tensions within South African society, where economic insecurity and xenophobia merge with catastrophic results. It is all well and good to worry about crime because of the effect it may have on tourists, but it is even more important to address crime because of the ongoing effects it has on South Africans, and to address the underlying causes that lead to crime to begin with.